ABOUT XC MEDIA

XC MEDIA was founded in 2009 as a consultancy for developing content marketing partnerships for both B2B and B2C brands. We strongly believe in the strength of content to grow your brand. To realize communication goals like creating awareness, contextual profiling, building traffic or generating leads.

Over the years I worked together with a wide variety of A-brands like VodafoneZiggo, ABN AMRO, AXE, Volkswagen, a.s.r., BMW, Grolsch and many more. In doing this, I represented a number of publishing houses. XC MEDIA stands for a track record in content marketing projects, custom publishing and business development.

In 2025 we started to develop Cyclonista, a digital showroom featuring the latest high-end parts and bikes for road, gravel or mtb use. With this website we combine our passion for sports and our love for cycling.

Cyclonista: a person with a great interest in the latest trends and products in cycling. Freely based on the term fashionista; someone with a passion for fashion. Cyclonista’s are all over the world. That’s why we use easy-to-read English for everybody to understand. And add as many images and video footage to our posts. In admiration of the craftmanship, the technology and looks of today’s high-end components.

We are a small editorial team with a passion for cycling. We have a lot of experience in publishing and content creation, we watch many sports but we LIVE cycling. Our mission: to inform, to inspire and perhaps to make desire. To create the ultimate ride. Check it out yourself and enjoy!

Keep in mind, no matter what your bike looks like, if it’s made of carbon, aluminium, steel, titanium or even wood, it’s about enjoying the great outdoors and staying healthy.  And remember, always wear a helmet. Have a safe ride!

Peter de Visser

Let’s stay in touch: peter@xcmedia.nl